Introduction to Design and Branding

Written By Vik

Last updated 10 days ago

Design and branding in Wauld is about making your credentials look professional, feel authentic, and carry your brand identity. Instead of thinking of credentials as just digital files, Wauld treats them as living, branded, verifiable documents that recipients and third parties can trust and engage with.

This article gives you a complete overview of the customizations you can do, why they matter, and where to find deeper guidance.

What You Can Customize

1. Templates & Canvas

  • Choose from Wauld’s Template Library professionally designed layouts categorized by use case.

  • Or start from scratch with a blank/custom canvas (A5, A4, US Letter in portrait/landscape, or fully custom sizes).

  • Templates save you time and ensure consistency across all your engagements.

Learn more in BUS-341

2. Backgrounds, Logos & Brand Elements

  • Backgrounds: Apply your organization’s assets or pick from Wauld’s ready-made library.

  • Logos: Upload official logos, resize, and position them neatly with snap guides.

  • Elements: Add decorative icons, ribbons, shapes, or lines for visual clarity.

Learn more in BUS-342

3. Attributes (Personalization)

  • Attributes are placeholders for recipient data like {{Recipient Name}}, {{Course Title}}, or {{Grade}}.

  • Default attributes (Name & Email) are always included, but you can add as many custom fields as needed.

  • At issuance, Wauld fills these in automatically, making each credential unique.

Learn more in BUS-343

4. Signatures (Authority)

  • Add one or more signatures to your credential.

  • Typed Signatures: Enter the name and select from multiple style previews.

  • Uploaded Signatures: Upload a transparent PNG or JPG for an authentic seal.

  • Signatures signal official approval and make credentials instantly more credible.

Learn more in BUS-343

5. QR Codes (Verification & Engagement)

  • Verification QR Code: Automatically links back to the original credential in Wauld, ensuring authenticity.

  • Custom QR Code: Redirect recipients to any URL; your website, alumni page, event portal, or even social media.

  • Customize QR appearance: change foreground/background colors, and even embed a logo in the center.

Learn more in BUS-343

6. The Design Studio Experience

  • Drag-and-drop editing with live previews.

  • Toolbar tools that adapt based on the element selected (text, logo, QR, signature, etc.).

  • Auto-save and snap-to-grid alignment to keep your work neat.

  • Unlimited revisions before issuance—come back anytime to tweak a template.

Learn more in BUS-340

Why This Matters

Design and branding go beyond making credentials “look good.” They ensure that your certificates and badges:

  • Represent your brand consistently across programs and engagements.

  • Build trust instantly with recipients, employers, and institutions.

  • Motivate recipients by giving them credentials they’re proud to share.

  • Scale efficiently by reusing branded templates and attributes.

  • Engage audiences through interactive elements like QR codes and clickable links.

Your Guided Path

If you’re just starting:

  1. Learn templates & canvas options → BUS-341

  2. Understand the basics of editing → Introduction to the Design Studio (BUS-340)

  3. Apply branding elements → Uploading Backgrounds, Logos & Brand Elements (BUS-342)

  4. Add personalization & trust markers → Adding Attributes, Signatures & QR Codes (BUS-343)

By combining these tools, you can issue credentials that are branded, personalized, verifiable, and professional—ready to impress and inspire.